What Happens When a Casino’s Loyalty Program Backfires Lessons from 567ji
It took just six months for 567ji Casino’s VIP rewards to drive away their most profitable players—here’s how a well-intentioned system collapsed. In 2023, the casino launched an ambitious loyalty program overhaul, aiming to boost short-term engagement. Instead, it ended up alienating high rollers, who found the new system more frustrating than rewarding. By prioritizing […]